"In Nielsen's social networking numbers for April, Club Penguin's growth slowed -7% compared to April 2007. Caroline McCarthy at CNET points out that last August, Nielsen was showing Penguin with 250% year-over-year growth, emphasizing the current slump. Perhaps coincidentally, that growth came the same month that Disney acquired the kids virtual world. Club Penguin might have drawn its big blast of users then and is simply evening out now. Or, of course, there's the good chance that increasing competition from the wealth of other youth-focused virtual worlds is simply drawing away potential users..."
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Source: Virtual Worlds News
Maybe Disney should have built on something good...that they already had...hmm...let me think...VMK!
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