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‘Casual Gamers’ Not So Relaxed If You Mess With Their Games (DIS): Silicon Valley Insider

Virtual Magic Kingdom"Way back in 2005, Disney (DIS) opened a free online game/virtual world called Virtual Magic Kingdom. The site, released primarily to celebrate Disneyland's 50th anniversary, took off, and within a year Disney announced that users had created 1 million avatars for the virtual playland.

Success story? No longer. Disney is shutting down the game tomorrow, and its users are not happy. And said users -- primarily parents and their kids -- are griping about it like a rabid Digg army. WSJ:..."
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Source: Silicon Valley Insider

May 20, 2008 in Commentary, Media Coverage |

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